With its strong economy and abundant, colorful cultural resources, eastern
China's mega city Shanghai is not only attracting the increasing attention
of overseas investors but also ordinary visitors.
The city received 2.7 million overseas tourists in 2002 and harvested
more than 2 billion US dollars in foreign exchange, a rise of 30 percent
on a yearly basis, according to the latest statistics from the Shanghai
At present, added value for the tourism industry accounts for 6.5 percent
of the city's annual gross domestic product, according to Yao Mingbao,
director of the city's tourism industry managementcommittee.
Yao said confidently he believed the city would receive 3 million overseas
and 95 million domestic visitors in 2003, earning2.6 billion US dollars
in foreign exchange and a total tourism income of 109 billion yuan (13
billion US dollars).
A blend of traditional Chinese and folk culture, fine world culture
and modern sophistication provided the basis for the city's development
and booming tourism industry, said Dao Shuming, deputy director of the
Shanghai Municipal Tourism Committee.
"Colorful cultural and human resources and its status as a leading
economic center in China all make the city a unique tourist destination,"
Various events such as the Shanghai International Tea Culture Festival,
Shanghai International Fashion Festival, Shanghai Film Festival and Shanghai
Art Festival, and several hundred conferences and exhibitions each year
also provide chances for thecity to show itself to the world, and for
people from home and abroad to experience its charms.
The 2010 World Expo is expected to boost Shanghai's tourism industry.
Predictions are that 2.5 million to 3 million of the 70 million tourists
estimated to attend the expo will be overseas visitors.